The Cleveland Knights

Fully designed branding for a fictional eSports team, The Cleveland Knights. This eSports team is based in Cleveland, Ohio whose fanbase is targeted towards anyone ages 15 and older.

This branding system consists of a logo, identity system, guidelines, and team jerseys. The red and black colors represent the teams’ attributes which are strength and toughness. The knight’s helmet and swords help emphasize power.  The typeface, Enchanted Land, showcases a sense of medieval times, bringing together elements from the logo.

Sketches